GROWTH RATE
The growth of the population over fifty is unprecedented in U.S. history. Currently, there are 76 million Americans over fifty or one in every four of us. It’s the mother of all untapped markets. Already at a historical high of over 600 million people, it’s projected to hit a full billion by 2030, and 1.6 billion by 2050.
The growth of the population over fifty is unprecedented in U.S. history. Currently, there are 76 million Americans over fifty or one in every four of us. It’s the mother of all untapped markets. Already at a historical high of over 600 million people, it’s projected to hit a full billion by 2030, and 1.6 billion by 2050.
Seniors are and will become even more of a market, social and political force to be reckoned with and hence a very attractive community to a range of advertisers and marketing sponsors. And, once a person enters the “retiree” demographic, he/she will be a member for life (rather than teens moving to 20s to 30s, etc.). This represents an unlimited opportunity to expand your company’s brand.
United States Mature Market - Adults 50+
• The most affluent of any age segment
• Control a household net worth of $19 trillion
• Own more than three-fourths of the nation’s financial wealth
• Spend more than one trillion dollars on goods and services
• Own 70% of all money market accounts and certificates of deposit assets
• Spend more per capita on groceries, travel, and leisure
• Fastest growing segment to embrace technology
• Fastest growing segment on the internet
• Spend more time online than teenagers
• Spend $7 billion online annually
• Acquire 41% of all new cars
• Purchase 25% of all toys
• Account for 80% of all luxury travel
• Account for 42% of museum visitors
• Account for 60% of all healthcare spending
• Purchase 74% of all prescription drugs
• Buy 51% of all over-the-counter drugs