MULTIPLE CHANNELS
In the world of marketing your business today, there are so many options a business owner can choose from, in terms of advertising their business to gain new customers. There is print advertising, digital advertising, television, radio, and so and so forth...
When a business owner chooses to advertise their company with two or more of these various marketing channels, it is referred to as omnichannel marketing. The term, “omnichannel” refers to the strategy of marketing your business through multiple marketing channels in conjunction, or at the same time.
Whether it be the combination of print advertising and digital advertising together, print advertising and radio advertising together.., etc.
When you advertise with Senior Spectrum Newspaper, your business utilizes this omnichannel approach. All ads that run in our monthly newspaper (print advertising) are also placed on our website (digital advertising), and included in our monthly newsletter (email marketing)- for one simple price!
Advertising with Senior Spectrum Newspaper joins these marketing channels together so that whichever way our readers choose to view the publication, your business’ presentation (advertising) is consistent and unified.
When a customer reads Senior Spectrum, no matter what channel, you will be present!
Your Audience
Valuable Information
Digital Readers
Appeal
Analysis
Strategy
Today's Customer Are OmniChannel
We found that customers responded much better to our omnichannel advertising strategy. Our ability to use these three channels for your
business’ campaign (ad), earned a 23.96% rise in engagement. Compared to advertising in the past, which utilized a single-channel campaign for your business, receiving a 5.4% engagement rate.
Engagement doesn’t necessarily mean more revenue. However, when compared between single-channel and omnichannel campaigns, advertising using three channels or more through our publication earned a 250% higher purchase rate.
This means that not only were customers engaging more with omnichannel advertising in 2019, but these same campaigns encouraged more purchases and revenue generation for businesses too.
Not only did customers engaging with omnichannel campaigns purchase more often in 2019, they often spent more when they did.
Customers engaging with advertising involving three or more channels spent on average 13% more than those engaging with single-channel campaigns.
If the higher average order value and purchase rate weren’t enough to convince you, perhaps customer loyalty might. Customers appreciate the level of personalization offered by an omnichannel advertising strategy, and it shows in the retention rate.
Businesses’ using advertising campaigns involving three or more channels had a 90% higher retention rate than those using single-channel campaigns.
Everyone knows your most valuable customers are repeat customers – they’re cheaper to convert, they spend more, and they bring new customers with them through word-of-mouth marketing.
If an omnichannel marketing strategy can bring in the customers that are going to be most valuable to you, or better, transform your customers into more valuable customers, this is definitely a tactic worth trying!